<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/1fc960ce-e2e0-4562-990d-fce19e9ab7d4/39be5e57-a67c-457a-969b-37be76406ac2/info-light.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/1fc960ce-e2e0-4562-990d-fce19e9ab7d4/39be5e57-a67c-457a-969b-37be76406ac2/info-light.svg" width="40px" /> My Three Words

I’ve been writing a My Three Words post every year since 2013.

If you don’t know what it is all about, check out this post for context 👉 About My Three Words


Here are my three words for 2022:


I wrote a book...and I'm really proud of it.

It is being released on January 25th, 2022. I am now officially an author.

I chose the word Author because after all the time and energy it took to write this book I damn well better honor that work by promoting it. I have a tendency to work really hard on something and then as soon as it is done, moving onto the next project.

Not this time.

Every single day of 2022, I will remind myself that I am an Author.

I also see Author as a reminder that I am the one who is writing my story through my actions. I like the empowering feeling that being the author of my story gives me.

P.S. You can pre-order The Lovable Leader now on Barnes & Noble and Target. Amazon coming soon.


I take on too much. I pursue too many ideas. I'm overly optimistic about my capacity.

As a result, my attention is often fragmented and scattered.

There are only so many hours in a day, and so many days in a week. This year, I plan to live according to that reality.

I'm going to actively focus on reducing how much I work on. This means killing off the lower priority projects that stop me from completing the most important work I could be doing.

By reducing the number of things I'm trying to accomplish, I give myself the opportunity for depth instead of breadth.


With a 1 day for planning and content and 3 days for clients, there's not a lot of time for me to spend on setup or maintenance tasks, I don't have the bandwidth for things that take too much time, and I have little chance of scaling beyond trading time for money. I've been building multiple streams of revenue, but nearly everything is only partially built.

This is why I need help and it's why I've hired help.

I've never been good at delegating but this year I'm going to get a hell of a lot better.