<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/1fc960ce-e2e0-4562-990d-fce19e9ab7d4/39be5e57-a67c-457a-969b-37be76406ac2/info-light.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/1fc960ce-e2e0-4562-990d-fce19e9ab7d4/39be5e57-a67c-457a-969b-37be76406ac2/info-light.svg" width="40px" /> My Three Words


I’ve been writing a My Three Words post every year since 2013.

If you don’t know what it is all about, check out this post for context 👉 About My Three Words

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It’s that time again!

I’m not much for “resolutions” but I do love to set themes for the year.

2016 was great in some respects, but a really challenging year in other ways. For the past 5 years, most of my three words posts have been about a gradual improvements over the previous year. I’ve mainly focused on ways to get a little better.

See My 3 Words: 201320142015a2015b2016

This year, I’m going BIG.

I started working with a business coach in 2016 and during one of our sessions, he asked me about my goals for 2017. When I listed off my goals, it became painfully evident by the end of our session, that I was shooting too low. Many of my goals were to be just good enough, or beginning to enter the realm of success that I truly crave.

So, we started from scratch and began thinking about what I REALLY wanted in life.

In order to get there, these three words must guide me in 2017:

Moonshot

https://images.unsplash.com/photo-1614728263952-84ea256f9679?ixlib=rb-4.0.3&q=85&fm=jpg&crop=entropy&cs=srgb

“First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth. No single space project in this period will be more impressive to mankind, or more important for the long-range exploration of space; and none will be so difficult or expensive to accomplish.”-President

— John F. Kennedy, May 25, 1961

To accomplish great things, one must make bold statements, set seemingly impossible goals, and believe that in spite of all odds, that it can happen.

This year, I hope to achieve success on a scale that would dwarf all of my previous years in business.

I am setting revenue goals, brand awareness goals for both myself and my company, and personal goals that sound borderline ridiculous. And yet, it is the first time that I feel I’m reaching far enough, or pushing myself hard enough.

To reach these goals this year, I must embody the spirit of achieving the extraordinary.

2017 is my Moonshot.

Known